Connecting with potential employers and colleagues through social media is known as what?

Networking is the correct answer because it refers specifically to the process of building and nurturing professional relationships through various means, including social media. In the context of connecting with potential employers and colleagues, networking involves engaging with others in your field to share information, opportunities, and resources. Social media platforms provide unique tools for professionals to connect, engage, and showcase their expertise, which enhances their visibility and creates potential job opportunities.

Marketing, while related to promoting oneself or a service, typically involves a broader strategy aimed at generating interest through various channels, not specifically focused on relationship-building. Collaborating refers to working jointly with others on projects or goals, which is an important aspect of professional work but not specifically about connection through social media. Communicating encompasses a wider range of interactions and implies the act of conveying information rather than the strategic relationship-building that networking encapsulates. Thus, networking accurately describes the act of connecting with others in a professional context through social media platforms.